There are 3 Success Tips for Effective Email Marketing Campaigns

 

Launching an email campaign requires careful preparation and planning to achieve results. If you’ve never managed an email campaign, there’s plenty to cover before execution. Here are three tips to help you get more out of your email marketing strategy.

Tip #1 – Clean the List
If you purchased a list from someone online, you don’t have any clarity on the validity of that list. Even data brokers can sell you outdated information. Uploading the list to your email marketing platform and sending it without cleaning it is a surefire way to ruin your chances before you start.
Cleaning the list lowers your bounce rate. If the bounce rate is too high, you’ll burn the domain, and the domain provider will flag it as spam. So, cleaning the list helps you improve the accuracy and deliverability of your campaign. There are several software and cleaning services available online for this task.

Tip #2 – Create Compelling Subject Lines
The first thing a prospect sees when they open their email client is your subject line – so make it count. 35% of recipients decide whether or not to open the email based on the subject line. A compelling subject line can mean between a prospect opening the email or sending it to the trash.
Consider these points to create effective headlines that boost open rates.
• Limit the characters in your subject line to 50 to 60 characters to prevent clipping.
• Use action words that attract attention and invite engagement.
• Set an expectation on the email content.
• Personalize the headline with the prospect’s name using custom values.

Tip #3 – Personalize Emails
Over 70% of brands don’t personalize their email campaigns. Over 90% of consumers state they’d rather buy from brands that address them by name in communications than others that don’t. Email personalization stretches beyond knowing your prospect’s name.
You must segment the list to ensure you send different content and promotions to customers and prospects. For instance, new customers should go to a drip campaign designed specifically for them. Consider the following personalization tips when planning your campaign.
• Create different campaigns and ad sets for existing customers and prospects.
• Use the recipient’s name in the email headline and the body.
• Promote content based on how they engage with your company or brand.
• Recommend services and products based on customers’ previous buying behavior.
• A/B test your email templates and content strategy.

CARRIE CLARK:

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